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Archive / Digital Fashion Communication / Spring_Semester_25

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	FACTUM 2025

FACTUM25 Keynote Speaker

Jennie Rosén CEO, Swedish Fashion Council (SFC)

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A visionary in her field, Jennie Rosén is dedicated to take fashion forward by encouraging collaborations within and across disciplines. Driven by design, culture and technology her focus is set on innovation to reform the fashion system on a regional and global level.

New FACTUM25 Opportunity

Emerging Research Track

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We would like to open up an opportunity for emerging research to be presented at the conference. Those interested in presenting a research idea, sharing insights from ongoing work, or looking for research partners, mentors, and constructive feedback should please get in touch.

Previous proceedings from

FACTUM19, FACTUM21, and FACTUM23

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These proceedings promote theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and societal fashion-related practices and values. Have a look back to prepare for next year's conference!

	Master in Digital Fashion Communication

Check out the new video!

Registrations are open for the academic year 2025-2026

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Registrations are open for the 7th edition of the Master of Science in Digital Fashion Communication offered as a Double Degree by USI - Università della Svizzera italiana and Université Paris 1 Panthéon-Sorbonne (Paris, France). Check the new video about the Master, and spread the voice!

Study tour 2025

GUESS Exhibition at MUDEC

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The 7th generation students had the opportunity to visit The Creation of a Diva exhibition at Mudec, organized by Guess. The exhibition explored the evolution of divas, showcasing Guess’ iconic campaigns and visual storytelling. Followed by an insightful presentation from their team on the launch.

Study tour 2024

ON Headquarters in Zurich

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In December, our 7th generation DFC students visited the ON Headquarters, where they got a tour of the offices and presentations from the team about company diversity and inclusion, the Zendaya collaboration and their digital marketing journey, and the Early Talent Program. Thank you to the team!

	Activities

Université Paris 1 Panthéon-Sorbonne, Paris

Sandra Biondo PhD Thesis

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L. Cantoni has been member of the jury evaluating her thesis, titled: “De la haute couture à l'aménagement urbain: quand les marques de luxe s'emparentent des projets culturels de territoire.Fashion houses and privatization practices in Italian cities”, and supervised by Maria Gravari-Barbas.

Visiting ISEM Fashion Business School

Fashion and Tourism

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Professor Lorenzo Cantoni has presented current research on Fashion and Tourism at the ISEM Fashion Business School in Madrid, Spain. The presentation has covered both the impact of Tourism on Fashion as well as vice versa, unveiling a very rich fabric of relationships and connections.

	New Publication By The Digital Fashion Communication Team

The Case of Bally (2024)

Swissness in a Heritage Fashion Brand

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Last November, the paper Swissness in a Heritage Fashion Brand—The Case of Bally (2024) was published. PhD Candidate Charlotte Stachel attended and presented the findings at the Shoes and Clothing in History 2024 10th International Conference in Zlín on the 14th of November. Click to read the paper!