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	USI Digital Fashion Communcation Newsletter

Welcome!

Welcome to the DFC Newsletter

Dear Digital Fashion Community, welcome to the first newsletter from USI-Università della Svizzera italiana Digital Fashion Communication research team. Here we will share with you our latest activities, events and ongoing research.

	FACTUM19 Conference: “Fashion communication: between tradition and future digital developments” Monte Verità, Ascona (Switzerland), 21-26 July 2019

Conference

FACTUM19

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Factum19 “Fashion communication: between tradition and future digital developments” was a major international academic event to promote theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry.

Conference

"Fashion Communication Research - A Way Ahead"

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During Factum19 a document was written to consolidate Fashion Communication as an academic field and to support an interdisciplinary network of scholars. It outlines research topics, approaches and challenges, as well as industry issues and learning dimensions in the fashion field. Read and sign.

Conference

Award: best paper by a junior researcher

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During Factum19 Katrien Laenen from KU Leuven (Belgium) was awarded the Congressi Stefano Franscini Award for the best paper by a junior researcher: "Multimodal Neural Machine Translation of Fashion E-commerce Descriptions".

Conference

Public Event

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A public event "Comunicare la moda. Fra tradizione e trasformazione digitale" was held at Factum19. The round table, moderated by Lorenzo Cantoni, featured Romana Andò, Francesca Cominelli, Veronica Neri and Jochen Strähle.

	MSc Digital Fashion Communication

MSc Digital Fashion Communication

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The MSc in Digital Fashion Communication offered by USI-Università della Svizzera italiana (Switzerland) and Université Paris 1 Panthéon-Sorbonne (France), is the first digital fashion communication master of its kind globally. The first intake has been in September 2018.

Good Luck!

Double Degree USI-Université Paris 1 Panthéon-Sorbonne

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Best of luck to our students, who will be leaving USI (Lugano) to start their second year of the MSc in Digital Fashion Communication at Université Paris 1 Panthéon-Sorbonne (Paris).

Intake 2019 - 2020

Welcome to USI

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As one group of students departs, another arrives! We are all set to welcome at USI our MSc students in Digital Fashion Communication. An international group of 28 students coming from 10 countries. We look forward to working together on this exciting journey!

	Digital Fashion Communication

The Team

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The DFC Team works under the Institute of Digital Technologies for Communication at the Faculty of Communication Sciences. Our mission is to investigate online communication as a true human activity, stressing human growth and quest for meaning in digital communication experiences in fashion.

Visiting Research Scholar

Dr. Patricia SanMiguel Arregui

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The team welcomes visiting researchers who wish to collaborate with us. This summer we had the pleasure to work with Patricia SanMiguel Arregui, PhD in Fashion Digital Marketing from ISEM, who will return as a lecturer in Influencer Marketing for the MSc in Digital Fashion Communication.

Ongoing Research

Ph.D. Research Topics

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The team includes four PhD candidates, who are researching the following topics: intangible heritage and tourism; the role of touch and of haptic technologies in digital fashion; web personalization strategies in fashion communication; the localizing phenomenon related to fashion websites.

	Recent Publications


	Fashion Communication in the Digital Age Kalbaska, N., Sádaba, T., Cominelli, F., & Cantoni, L. (2019). Fashion Communication in the Digital Age. FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019. Springer.


	Touching the Cloth: Haptics in Fashion Digital Communication. Ornati M. (2019). Touching the Cloth: Haptics in Fashion Digital Communication. In: Kalbaska N., Sádaba T., Cominelli F., Cantoni L. (Eds.) Fashion Communication in the Digital Age. FACTUM 2019. Springer, Cham.


	Mapping Mobile Apps on Batik: A Journey across Heritage and Fashion Permatasari, P. A. & Cantoni, L. (2019). Mapping Mobile Apps on Batik: A Journey across Heritage and Fashion. In Fashion Communication in the Digital Age. FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019. Springer, 166-178.


	Fashion Communication: Between tradition and digital transformation Kalbaska, N., Sadaba, T., & Cantoni, L. (2018). Fashion Communication: Between tradition and digital transformation. SComS – Studies in Communication Sciences Journal, 2, 269-285.


	The impact of attitudes towards influencers amongst millennial fashion buyers SanMiguel, P., Guercini, S., & Sádaba, T. (2019). The impact of attitudes towards influencers amongst millennial fashion buyers. SComS – Studies in Communication Sciences Journal, 2, 439-460.


	Digital Fashion Competences: market practices and needs Kalbaska, N. & Cantoni, L. (2019). Digital Fashion Competences: market practices and needs. In R. Rinaldi & R. Bandinelli (Eds). Business Models and ICT Technologies for the Fashion Supply Chain, 125-135. Springer, Cham.


	Mapping e-learning courses in the fashion domain Kalbaska, N. (2018). Mapping e-learning courses in the fashion domain. In J. Li (Ed.) Fashion Futures. 20th Annual Conference for the International Foundation of Fashion Technology Institutes. Shanghai (China), 426-433.


	The Role of Tourism Destinations within the Online Presence of Fashion Weeks Kalbaska, N., Ayala, E., & Cantoni, L. (2018). The Role of Tourism Destinations within the Online Presence of Fashion Weeks. Almatourism – Journal of Tourism, Culture and Territorial Development, 9(9), 87-114.