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Archive / Digital Fashion Communication / Fall_Semester_2026

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	FACTUM Conference 2027

FACTUM 2027

We're going to Beijing!

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We are excited to announce that FACTUM 2027, "Fashion communication in the digital age," will take place at the Communication University of China in Beijing from 30 June to 2 July 2027! The event aims to cover topics such as AI, gamification, digital communication, UX & more. Find out more here!

Deadline: 30 November 2026

Call for papers!

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Don't forget to submit your research by the 30th of November, 2026! We are open to: Full Papers: presenting a major original contribution, up to 12 pages in length. Research Notes: presenting in-progress research, up to 6 pages in length. All papers will be double-blind peer-reviewed.

	DFC Master & Team

Fall 2026 Intake

Welcome our 9th generation DFC class!

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Last week, we welcomed the 9th generation Master in Digital Fashion Communication class to Università della Svizzera italiana! The program is offered as a double degree with University of Paris I: Panthéon-Sorbonne. Our 29 students are coming from 6 different countries. To collaborate reach out!

We're excited to announce

The DFC Mentoring Program, Starting Fall 2026

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This year, alumni from our Master in Digital Fashion Communication are returning to mentor current students through a six-month program focused on real industry experience, including defining career goals, CV review, and interview preparation. The Program kicks off September 28th!

12 June, 2026

DFC Alumni Reunion Recap!

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A look back at our first DFC Master’s Reunion held at USI, in partnership with the USI Career & Alumni Service. The event brought together alumni, faculty, and industry partners to reflect on eight years of the program, allowing us to reconnect as a community. We look forward to the next reunion!

August 27th 2026

Hugo Boss x DFC meeting

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Professor Lorenzo Cantoni met with members of the HUGO BOSS Omnichannel Management Office to exchange ideas and explore opportunities for future collaboration. Among the participants was Università della Svizzera italiana alumna Anett Lőrincz, a graduate of the DFC master's program.

	News & Upcoming Events

Curated by Professor L. Cantoni, A. Tosi & D. Fiorini

Francis and the Perfect Robe

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Opening soon at Villa Ciani! Francis and the Perfect Robe explores Saint Francis’s complex relationship with clothing and features costumes from Franco Zeffirelli’s Brother Sun, Sister Moon. Visit the exhibition in Lugano from 4–17 October 2026.

July 2026

HCII Conference Recap --- Montreal

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Congratulations to our team members who attended the Human-Computer Interaction International Conference in Montreal, Canada where they presented 4 papers and Dr. Nadzeya Sabatini and Professor Lorenzo Cantoni also co-chaired the conference’s Digital Fashion Communication session.

	Publications

Sádaba, T., Acciai, E., Mir-Bernal, P., and Cantoni, L.

'Made In' and the Fashion Industry

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The book explores the intersections between legal frameworks, cultural heritage, branding strategies, and regional practices, offering a comprehensive perspective on the significance and implications of "Made In" designations. Currently available for pre-order.

Cantoni, L., Fiorini, D., and Tosi, A.

Francesco e L’Abito Perfetto

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Francesco e l’abito perfetto / Francis and the Perfect Robe, co-authored by USI Professor Lorenzo Cantoni, explores Saint Francis’s relationship with clothing through historical texts, iconography and costumes from Franco Zeffirelli’s Brother Sun, Sister Moon.

July 2026

HCII Conference Proceedings

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New in the HCII 2026 proceedings! Four papers by DFC researchers explore AI-assisted fashion website evaluation, views on AI-generated models, balancing inspiration and transaction in e-commerce, and an educational platform connecting fashion and information literacies. (They are in vol. I & II)