USI - Email

Archive / Digital Fashion Communication / Fall_Semester_24

USI - Email

	FACTUM 2025

FACTUM 2025

Reminder: Call For Papers

news_img

Reminder that registration will open in 2025, but papers must be submitted by 2 December 2024. Scholarly work on media in its broad term, sustainability, (luxury) brands, and visual and written communication are particularly welcome.

	DFC Team Updates

DFC Class of 2024

Welcome to Our 7th Generation DFC Class

news_img

This month, we welcomed our 7th generation Master in Digital Fashion Communication class! Our 28 students are coming from 9 countries (Croatia, Germany, Iran, Italy, Russia, Switzerland, Turkey, Ukraine, and the USA)

Faculty of Communication, Culture and Society Intern

Verónica Espejo Mendez

news_img

Verónica is an MSc student in DFC at USI, interning at our Institute of Digital Technologies for Communication. Her project explores the current use of Artificial Intelligence in the jobs and careers of communications professionals within the fashion industry.

Faculty of Communication, Culture and Society Intern

Chioma Adeyemi B.

news_img

Chioma is an MSc student in DFC at USI. She previously completed an MA degree in Design at HGK Basel. Chioma will work with the Digital Fashion Communication team on themes surrounding cultural heritage and digital media. Her current project explores the theme of African fashion heritage.

	Research

Human-Computer Interaction Conference 2024

Charlotte Stachel and prof. Lorenzo Cantoni

news_img

On July 2, 2024, PhD candidate Charlotte Stachel and prof. Lorenzo Cantoni presented their paper, Creating an Online Exhibition About Shoe Heritage, at the HCI Conference 2024 in Washington, D.C. (USA).

Google Arts & Culture

Climbing the Highest Point on Earth

news_img

Take the chance to view the online exhibition created by PhD candidate Charlotte Stachel and prof. Lorenzo Cantoni: "Climbing the Highest Point on Earth" and how Swiss footwear contributed to the 1953 Mount Everest climb.

Google Arts & Culture

Swissness & Fashion

news_img

What does a typical Swiss shoe look like? The new online exhibition Swissness & Fashion explores both explicit references and subtle hints, showcasing how heritage fashion brand Bally has expressed its Swiss origins through design and advertising.

In The Indonesian AppStore

iWareBatik featured as "App of the Day"

news_img

The iWareBatik app, developed within USI's UNESCO Chair and implemented by USI's eLab, was featured as "App of the Day" by the Indonesian AppStore on 17.08.2024, the Indonesian National Day. This acknowledgement highlights how the app works to raise awareness of Indonesia's Batik textile tradition.

ISEM Fashion Business School- Universidad de Navarra

The Role of Fashion in the Tourist Experience

news_img

As part of Universidad de Navarra's #PíldorasUNAV series, Professor Cantoni speaks to the industry ties between fashion and tourism and how they work in tandem to inspire and influence travelers. The video briefly discusses fashion capitals, travelers' behavior, and the concept of "made in."

	New Publications By The Digital Fashion Communication Team

SanMiguel, Nobile, Sánchez-Blanco & Sabatini (Eds.) (2024)

Social Media in the Fashion Industry

news_img

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. For students & professionals

Piancazzo, Noris, Sabatini & Cantoni (2024)

Italy, an Extraordinary Commonplace?

news_img

The paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis.

Liu & Cantoni (2024)

European Luxury Brand Websites for the Chinese Market.

news_img

This study analyzes how five European Luxury brands – Bulgari, Cartier, Gucci, La Prairie, and Rolex – adapt their websites for the Chinese market; such analysis is done through a comparison between their websites for the French, Italian, Swiss, and Chinese markets, noting how much they localize.