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Archive / Digital Fashion Communication / Fall_Semester_25

USI - Email

	DFC Master and Team

Welcome our 8th Generation!

New Master's in DFC Class

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Last month, we welcomed our 8th-generation Master's in Digital Fashion Communication class. Our 23 students are coming from 8 different countries. We are excited for them to begin this new adventure!

New UX Researcher

Welcome Francesca Manna!

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Francesca Manna, DFC alumna, is a visiting UX Researcher from Lifestyle Tech Competence Center (LTCC). Her current research project explores key issues in fashion eCommerce, where product discovery and emotional engagement often remain disconnected.

PhD Candidate

Charlotte Stachel's Research Stay at ISEM

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DFC PhD candidate Charlotte Stachel is currently a visiting researcher at ISEM Fashion Business School in Madrid. Her research explores the digitization of fashion brands' archives and their usage for online exhibitions and further communication activities.

Yale University

Sustainable Fashion Consumption Conference

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PhD Student, Mia Lepp, is set to attend the Sustainable Fashion Consumption conference at Yale Center for Business and Environment this October. She will be presenting an abstract co-authored with N. Sabatini and L. Cantoni on fashion literacy and digital product passports.

	Events

Fashion and Cultural Tourism.

October 24th, 2025

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Hosted by the Lifestyle Tech Competence Center, in collaboration with UN Tourism, we will be holding a workshop titled "Fashion and Cultural Tourism: Connecting Creators, Businesses, and Destinations" in Lugano. It takes place in person and online; registration is free but with limited capacity.

ASSOS Event at USI

October 28th, 2025

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Jointly organized by the Masters in Digital Fashion Communication and International Tourism, the event highlights the relevance of cycling as a lifestyle and its impact on both technical apparel and tourism practices. The speaker is Edwin Navez, CEO of ASSOS.

	FACTUM25

Available soon!

Proceedings of the FACTUM 25 Conference

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Starting next month, the conference proceedings from FACTUM25 will be available! The articles and book are open-access and include diverse perspectives from scholars specializing in communication, marketing, management, digital transformation, and cultural heritage.

Are you interested?

Call for Hosting FACTUM27 Conference

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After four successful editions of the FACTUM Fashion Communication Conferences, we are looking for a new host to welcome and co-organize the conference with us. All the requirements for institutions interested in hosting the 2027 edition can be found at the link. Apply by January 16, 2026.

	New Research by the Digital Fashion Communication Team

Noris, Sabatini, & Cantoni (2025)

Strategic localization & glocalization dynamics

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Based on 17 semi-structured interviews with executives from the fashion industry, this study examines how fashion brands navigate the dual imperatives of maintaining a cohesive global identity while implementing culturally specific adaptations on eCommerce and social media platforms.

Cantoni & Tosi (2025)

Habitus Fidei, The Robes of the Confraternities

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This volume is dedicated to the world of confraternities, lay associations attested as early as the 7th century CE. This original and engaging journey – unfolding through textiles, paintings, prints, and other visual sources – begins with a reflection on the meaning of clothing within Christianity.