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Archive / Digital Fashion Communication / Spring_Semester_2026

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	DFC Master & Team

For 2026-2027

Master Registration is Open!

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The Digital Fashion Communication master's program is a double degree with Sorbonne Paris 1. The deadlines for submitting an application for 2026-2027 are: 30 April 2026 for international (non-EU/EFTA) candidates. 30 June 2026 for Swiss and European (EU/EFTA) candidates who do not require a visa.

June 12th, 2026

1st DFC Alumni Reunion: save the date!

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We welcome back our Digital Fashion Communication master’s alumni this June for our first reunion. Since the launch of the master's program, we have 124 alumni from all around the world! The reunion takes place on June 12, 2026, and starts at 16:30 on USI’s main campus.

A New DFC PhD candidate, supervised by professor Cantoni

Welcome Francesca Manna!

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An alumna of the Master in DFC, she studies User Experience (UX) & Digital Fashion Communication. She works at LTCC as a UX Researcher, doing R&D projects with VF Corporation, ASSOS and BertO, among the others.

Future of Fashion Showrooms

Moncler Event x DFC Studnets

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At the SUPSI Startup Garage, our students engaged with Moncler to explore how fashion showrooms are evolving. Through a collaborative exercise, students reflected on key drivers of today’s experience — from human touch and personalization to immersive design.

Long Night of Careers

DFC Students Takeover!

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During Università della Svizzera italiana's Long Night of Careers event this month, our DFC students had the opportunity not only to meet the brands we have been collaborating with, such as Hugo Boss, VF International, Guess, and Timex Group, but also to interview them about future career guidance!

	Upcoming Events & Publication Opportunities

25th April 2026

Universo & Fashion Literacy Workshop!

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Join us on the 25th of April to take part in the upcoming fashion literacy study, as part of PhD candidate Mia Lepp's research. It is an interactive workshop dedicated to testing your ability to identify different types of fabric by touch and correctly match labels to clothing items.

May 18, 2026

Lifestyle Innovation Day

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Join us for Lifestyle Innovation Day this upcoming May! The event is focused on innovation in the lifestyle and fashion sector. With speakers ranging from professionals to researchers, which will include both Professor Cantoni and PhD candidate Francesca Manna from our DFC team!

July 16-19, 2026

"Fashion in Tourism Communication and Marketing" Track

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Dr. Nadzeya Sabatini will be a track chair on Fashion in Tourism Communication and Marketing during the Global Fashion Management Conference: Marketing & Management in the Age of the AI Fashion Transformation, July 16-19, 2026, in Madrid at the ISEM Fashion Business School!

Virtual Special Issue

“Fashion in Tourism Communication and Marketing"

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Upcoming research opportunity: We invite Full Paper Submissions to the Tourism Review, a journal that explores the dynamic intersection of fashion and tourism communication and marketing. The submission deadline is October 18th, 2026. All the details can be found here.

	Published Research & Research Talks

Noris, A., Sabatini, N., Cantoni, L. (2025)

Strategic localization and glocalization dynamics

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The paper is based on 17 semi-structured interviews with executives from the fashion industry and employing a grounded theory methodology. It examines how fashion brands navigate the dual imperatives of maintaining a cohesive global identity while implementing culturally specific adaptations.

Narbona, J., Pujol, J., & Cantoni, L. (2025)

The narrative of the Popes. The case of Leo XIV

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Each Pope embodies a blend of tradition and innovation while bringing his own personality and ideas. The paper analyzes how Pope Leo XIV is shaping his own narrative during the first month of his pontificate, and prof. Cantoni analyzes his dressing choices.

Museo della Grafica in Pisa

Francesco e la moda. Alla ricerca dell'abito perfetto

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In March, Professor Cantoni went to Pisa to share insights and ideas about "Francesco e la moda. Alla ricerca dell'abito perfetto" (Francis and Fashion. A Quest for the Perfect Robe). It took place during the exhibition “Fratello Sole, Sorella Luna. Costumi per un capolavoro.”