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	FACTUM25

Fashion comm: between tradition and digital developments

Conference Program is Online!

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Now online the draft program of FACTUM25 Conference, which will take place this June in Stockholm. It will last three days, starting on June 25th, and will feature 50+ presentations from researchers, PhD candidates, and industry professionals. The last day to register is May 14th. Hurry up!

Keynote Speaker

Paula von Wachenfeldt, Stockholm University

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We're excited to announce Professor Paula von Wachenfeldt, from Stockholm University, as a keynote speaker! She will present "The Luxury Handbag and the Creation of Value" on June 25th. Join us!

Keynote Speaker

Lorenzo Cantoni, USI-Università della Svizzera italiana

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We're excited to announce Professor Lorenzo Cantoni, from USI-Università della Svizzera italiana, as a keynote speaker! He will present "Fashion and Cultural Tourism. Connecting Creators, Businesses and Destinations" on June 25th. Join us!

Keynote Speaker

Patrizia Calefato, University of Bari Aldo Moro

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We're excited to announce Professor Patrizia Calefato, from the University of Bari Aldo Moro, as a keynote speaker! She will present "Fashion and the Body in the Datafication Age" on June 25th. Join us!

Keynote Speaker

Jennie Rosén, Swedish Fashion Council

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We're excited to announce Jennie Rosén, CEO of the Swedish Fashion Council, as a keynote speaker! She will present "Swedish Fashion Council and Fashion Transformation" on June 26th. Join us!

	New Publications by the Digital Fashion Communication Team

Connecting Creators, Businesses and Destinations

Fashion and Cultural Tourism

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Published by UN Tourism and USI, the report offers an overview of the key concepts related to creative industries, fashion, and cultural tourism. It highlights how destinations can leverage this synergy to attract visitors while preserving their cultural heritage. Download it for free!

Karamalak, Khidoyatova, & Cantoni (2025)

Communicating Heritage in Haute Couture

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The article presents the Сase of Ulyana Sergeenko’s Spring-Summer 2021 Collection, analyzing its extensive references to Russian textile heritage and traditional crafts as well as to the famous silent film actress Vera Kholodnaya and to Art Deco style.

	A new Digital Exhibition

Now on Google Arts & Culture

The Making of a Masterpiece

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A major piece in the history of silk and embroidery: the fascinating story of the Vestment of don Nicola Mazza, from a female institute in 1800s Verona to “Heavenly Bodies” at the MET. Visit it!