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Archive / Digital Fashion Communication / Summer_Semester_2026

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	FACTUM Conference 2027

FACTUM 2027

We're going to Beijing!

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We are excited to announce that FACTUM 2027, "Fashion communication in the digital age," will take place at the Communication University of China in Beijing from 30 June to 2 July 2027! The event aims to cover topics such as AI, gamification, digital communication, UX & more. Find out more here!

Deadline: 30 November 2026

Call for papers!

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Don't forget to submit your research by the 30th of November, 2026! We are open to: Full Papers: presenting a major original contribution, up to 12 pages in length. Research Notes: presenting in-progress research, up to 6 pages in length. All papers will be double-blind peer-reviewed.

	DFC Master & Team

12 June, 2026

DFC Alumni Reunion!

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We’re excited to welcome back our DFC alumni on June 12th for our 1st reunion; it is sure to be a day of networking, food, fun, and music. If you haven’t registered yet, make sure to do so and check out the newly updated program for the event!

Presentation by PhD Francesca Manna & Professor Cantoni

Lifestyle Innovation Day 2026

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Lifestyle Innovation Day took place at LAC in Lugano (CH), where PhD Student Francesca Manna presented her research alongside Professor Cantoni and their partners at VF Corporation! Their project highlighted a semester-long collaboration using eye-tracking technology to study user engagement.

May 2026

Ticino Moda Prize 2026

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Congratulations to Giorgia Insabato and Lorenzo Destefani, DFC alumni, who were awarded this prize for their theses. This is the 3rd consecutive year alumni of the DFC master's win!

May 2026

Study Trip to Florence

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From May 21st to 23rd, the DFC students took part in a study tour in Prato and Florence, managed and supervised by Dr. Nadzeya Sabatini. During the trip, they learned about textile heritage, craftsmanship, and brand identity by visiting Museo del Tessuto, Rifò, Artex, Stefano Bemer, and IL BISONTE.

May 2026

Tessitura Enrico Sironi Study Trip

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The DFC master class visited Tessitura Enrico Sironi in Gallarate to learn about the textile manufacturing processes, reflecting on how innovation and tradition can coexist. Additionally, they met with Olga Sironi, an alumna of the program and current Sales and Marketing Specialist at the firm.

May 2026

Coccinelle Showroom Study Trip

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The DFC master class got to discuss how Coccinelle develops different brand experiences, from trunk show events dedicated to loyal clients to exclusive launch dinners, press days, after-parties, etc. Learning about how a contemporary fashion brand builds communication across multiple touchpoints.

May 2026

BertO Showroom Study Trip

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During the DFC master class visit to the BertO showroom, students had the chance to understand how design, research, and production are strongly interconnected. Students had a chance to explore how to translate tactile sensations into the digital space!

	News & Upcoming Events

Fashion Research

"Bachi da seta" meet our silkworms!

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In February, our team traveled to Padova (IT), where we met with the CREA Agriculture Environment Laboratory and brought silkworms back to USI. Over the next two months, we saw them grow from eggs to silkworms to cocoons to moths! Check out our video to see more.

10 June, 2026

Save the date!

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Registration is now open for LTCC's upcoming event “Heritage & Innovation" taking place on 10 June 2026 (14:00–16:00 CET) in person or online. The event is designed for professionals across fashion, lifestyle, luxury, and cultural institutions, showcasing the methods for digitizing heritage assets!

4-17 October, 2026

Save the date!

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Curated by Lorenzo Cantoni, Alessandro Tosi, and Diego Fiorini, join us October 4-17th at Villa Ciani in Lugano (CH) to see "Francis and the Perfect Robe." The exhibition explores the profound and complex relationship of Francis of Assisi (1181/2–1226) with clothing. Find out more!