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Archive / Digital Fashion Communication / Winter_Semester

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	Perspectives on Digital Fashion Communication of «Made In»: Cases from Italy, France, Spain and Switzerland

Made in

Summer School, Villa Maraini, Rome

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The Summer School, which involved 28 participants, was the result of a cooperation between USI, Università La Sapienza, Université Paris1-Panthéon Sorbonne, and ISEM. A public conference was organised with the CEO of Bally Nicolas Girotto, who discussed the role of "Made in Switzerland".

	MSc Digital Fashion Communication

MDFC

Welcome Class 2021!

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A warm welcome to the fourth generation of the Master in Digital Fashion Communication students, an international group of 35 students from 14 countries! We wish you a good start of the semester and a fulfilling learning experience!

Events

Public Events

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The master organizes as part of the course "Study Tours" a series of events open to the public. The invited speakers, through their life and work experience, provide inspiring and stimulating insights on fashion. To view past events and keep up to date on upcoming ones, click here.

PhD Candidate

Congratulations!

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Congratulations to Katharina Sand, PhD candidate in Digital Fashion Communication focused on the topic of social network tools, sustainability and the transmission of heritage, for her new position as Professor at the École supérieure de mode, École de Design, Université du Québec à Montréal (UQAM)!

	Proceedings Conference FACTUM21

FACTUM21

Fashion Communication

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The proceedings "Sádaba, T., Kalbaska, N., Cominelli, F., Cantoni, L., & Torregrossa, M. (Eds) (2021). Fashion Communication. Proceedings of the FACTUM 21 Conference, Pamplona, Spain. Springer, Cham, 1-337" are now available. Below the contributions from USI's fashion research team.

	Publications

Proceedings FACTUM21


	Digital Fashion Competences: A Longitudinal Study Nobile, T.H., Kalbaska, N., de Oliveira, R.A., Cantoni, L. (2021) Digital Fashion Competences: A Longitudinal Study, pp. 17-28.


	Intercultural Crisis Communication on Social Media: A Case from Fashion Noris, A. & Cantoni, L. (2021) Intercultural Crisis Communication on Social Media: A Case from Fashion, pp. 251-264.


	Touch in Text. The Communication of Tactility in Fashion E-Commerce Garment Descriptions Ornati, M. (2021) Touch in Text. The Communication of Tactility in Fashion E-Commerce Garment Descriptions, pp. 29-40.


	Omni-channel Retailing in the Fashion Industry: Its Definition and Implementation Portela, C., Kalbaska, N., Cantoni, L. (2021) Omni-channel Retailing in the Fashion Industry: Its Definition and Implementation, pp. 3-15.


	Understanding the Internal and External Drivers and Barriers for Digital Servitization in the European Textile Manufacturing Industry Sironi, O., Rösler, J., Kalbaska, N., Friedli, T. (2021) Understanding the Internal and External Drivers and Barriers for Digital Servitization in the European Textile Manufacturing Industry, pp. 53-62.