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Archive / Digital Fashion Communication / Winter_Semester_2026

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	DFC Master & Team

For 2026-2027

Master Registration is Open!

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The Digital Fashion Communication master's program is a double degree with Sorbonne Paris 1. The deadlines for submitting an application for 2026-2027 are: 30 April 2026 for international (non-EU/EFTA) candidates. 30 June 2026 for Swiss and European (EU/EFTA) candidates who do not require a visa.

June 12th, 2026

1st DFC Alumni Reunion: save the date!

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We welcome back our Digital Fashion Communication master’s alumni this June for our first reunion. Since the launch of the master's program, we have 124 alumni from all around the world! The reunion takes place on June 12, 2026, and starts at 16:30 on USI’s main campus.

January 31st, 2026

Sorbonne Paris 1 DFC Graduation

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Congratulations to the Digital Fashion Communication master's students who attended the graduation at the University of Paris I: Panthéon-Sorbonne! Professor Lorenzo Cantoni, director of the master's program, was in attendance with the students. We look forward to your great careers ahead!

November 18th, 2025

USI DFC Graduation

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Congratulations to the 22 students who attended the graduation ceremony at LAC and received a master's degree in Digital Fashion Communication from the Università della Svizzera italiana! We can't wait to see the great things you accomplish in the coming years.

	FACTUM25

Read our research here!

FACTUM25 Book is Here!

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Accessed already over 64,000 times, we are excited to share the FACTUM25 fashion communication conference proceedings with everyone! These proceedings present the impact of communication practices on both the fashion industry and societal fashion-related values and behaviors. Read more here.

Zanola, Stachel, and Greco (2026)

Leveraging Heritage: Argumentation in Luxury Fashion

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"Leveraging Heritage: Argumentation Strategies in Luxury Fashion Brands’ Storytelling," co-written by Elisa Zanola, PhD student Charlotte Stachel, and Professor Sara Greco. Found on page 53 in the FACTUM25 proceedings. Read it here.

Lattao and Cantoni (2026)

Communicating sacred meanings through perfumes

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"Communicating sacred meanings through perfumes: from the Bible to current times," co-written by Pietro Lattao and Professor Lorenzo Cantoni. Found on page 69 in the FACTUM25 proceedings. Read it here.

Zhu, Sabatini, and Fornara (2026)

Usability Challenges in Sentiment Analysis Tools

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"Usability Challenges in Sentiment Analysis Tools: A Dual Approach for the Fashion Industry," co-written by Dai Zhu, Dr. Nadzeya Sabatini, and Dr. Nicoletta Fornara. Found on page 181 in the FACTUM25 proceedings and won the "Best Paper" from the whole FACTUM25 conference. Read it here.

Espejo, Sabatini, Cantoni (2026)

Adapting to AI in Fashion

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"Adapting to AI in Fashion: Skills Needed, Trends and Industry Perspectives," co-written by Verónica Espejo, Dr. Nadzeya Sabatini, and Professor Lorenzo Cantoni. Found on page 225 in the FACTUM25 proceedings. Read it here.

Lepp, Sabatini, Cantoni (2026)

Fashion and Product Literacy: DPPs

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"Fashion and Product Literacy: the case of Blockchain Technology and Digital Product Passport as a Communication Tool," co-written by PhD student Mirjam-Sarah Lepp, Dr. Nadzeya Sabatini, and Professor Lorenzo Cantoni. Found on page 317 in the FACTUM25 proceedings. Read it here.

	Upcoming Events

February 16, 2026

Open lecture at the University of Florence

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Next Monday, Dr. Nadzeya Sabatini will hold an open lecture at the University of Florence titled: “Sentiment analysis of the public opinion about AI-generated Fashion Models and Digital Fashion Influencers.” Covering virtual influencers, digital twins, AI, & Virtual personas. Join the event!

	Published Research + Upcoming Research

Google Arts & Culture

Habitus Fidei

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Just launched, the Google Arts & Culture, Habitus Fidei exhibition! For anyone who missed the in-person events Pisa (IT), Lucca (IT), Lugano (CH), you can explore online "The robes of the confraternities: a journey through art, history and faith."

Virtual Special Issue

“Fashion in Tourism Communication and Marketing"

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Upcoming research opportunity: We invite Full Paper Submissions to the Tourism Review, a journal that explores the dynamic intersection of fashion and tourism communication and marketing. The submission deadline is October 18th, 2026. All the details can be found here.

December 10th, 2025

VF Project

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The project, developed with VF International, analyzed the eCommerce platforms of Vans, The North Face, and Timberland using a multi-method research approach to explore how digital fashion interfaces can balance inspiration and transaction. The project was led by Francesca Manna and Lorenzo Cantoni.

December 16, 2025

Public lecture at Vilnius Tech

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Dr. Nadzeya Sabatini held a public lecture at Vilnius Gediminas Technical University titled: "Social Media in the Fashion Industry: Fundamentals, Strategy, and Research Methods." It was an occasion to present the book, co-authored with Dr. Harley-Nobile, Prof. SanMiguel, and Prof. Sánchez-Blanco.